Tackling plastic waste, one bag at a time.
Every day, 1.5 billion plastic bottles are sent to landfill, incinerated or littered around the world. With the Re-generation brand, we’re committed to turning single use problems into modern day solutions. We melt plastic bottles and transform them into yarn. Stitched inside every bag is a tag which explains how many plastic bottles it took to create it.
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Bags designed to be with you every step of the way, every adventure, from the classrooms to the cliff tops.
25,000,000
Bottles Re-generated so far
1,750,841
Bags & Accessories created & sold to date
2
Years in business
Ready for anything.
When innovation became iconic
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For this range, we’ve partnered with Smemoranda. Deeply rooted in environmental protection, this iconic Italian brand felt like a natural fit. Together, we’ve created a range of bags that are lightweight, practical and sustainably crafted. Entirely water repellent, they’re the ideal choice for conscious travellers, adventurers and commuters.
